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A Step-by-Step Guide on How to Apply for Google Grants

Updated: Aug 27, 2023

Google Ad Grants


If you're a nonprofit organization looking to amplify your online presence and reach a wider audience, you may have heard of Google Grants. Google Grants is a program that offers eligible nonprofits up to $10,000 per month in free Google Ads advertising. This can significantly enhance your organization's visibility and help you achieve your goals. In this post, we'll walk you through the step-by-step process of applying for Google Grants, ensuring that your nonprofit gets the support it deserves.

Step 1: Verify Your Eligibility

Before diving into the application process, it's crucial to determine if your nonprofit qualifies for Google Grants. Ensure that your organization holds valid charity status, complies with the program's policies, and is not one of the ineligible types listed on the Google for Nonprofits website.

Step 2: Register with Google for Nonprofits

To participate in Google Grants, you need to enroll your organization in the Google for Nonprofits program. Registering is simple – create an account, provide the necessary information about your nonprofit, and submit your charity status verification, typically in the form of a 501(c)(3) determination letter.

Step 3: Create a Google Ads Account

Once your nonprofit has been accepted into Google for Nonprofits, it's time to create a Google Ads account. This account will serve as the platform for your ad campaigns. Within the account, you'll set up your payment information, targeting preferences, and be able to manage your ads effectively.

Step 4: Craft a Strong Mission-Specific Proposal

To stand out among the numerous grant applications Google receives, it's essential to create a well-crafted and mission-specific proposal. Highlight your nonprofit's impact, goals, and how the grant will help you achieve them. Be clear about the positive influence your organization will have with the support of Google Grants.

Step 5: Submit Your Google Grants Application

After completing the necessary preparations, you're ready to submit your Google Grants application. Provide all the requested details, including your organization's information, payment profiles, and your mission-specific proposal. Ensure everything is accurate and compelling, as this is your chance to convince Google of the value of your nonprofit.


Applying for Google Grants can be a game-changer for nonprofits, providing an opportunity to expand their online reach and make a greater impact on the causes they support. By following these steps, you'll be well on your way to securing valuable advertising funds to help your organization thrive. Don't miss out on this fantastic opportunity – take action today and apply for Google Grants!

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